Peran Sistem Informasi Manajemen dalam Mendukung Inovasi Bisnis pada Platform E-Commerce Shopee: Kajian Literatur Integratif
DOI:
https://doi.org/10.66698/jebas.v1i1.27Keywords:
sistem informasi manajemen, inovasi bisnis, e-commerce, Shopee, kajian literatur integratifAbstract
Penelitian ini menjelaskan bagaimana sistem informasi manajemen dapat membantu Shopee memperbaiki layanan, proses kerja, dan hubungan dengan pelanggan. Penelitian ini tidak dimaksudkan untuk membuktikan hubungan sebab-akibat secara langsung. Kajian literatur integratif dilakukan dengan menggunakan 18 sumber akademik dan dokumen resmi yang dapat ditelusuri. Analisis memakai model kesuksesan sistem informasi DeLone dan McLean, konsep inovasi dalam Oslo Manual, serta perspektif kemampuan dinamis organisasi. Bukti yang tersedia untuk publik menunjukkan bahwa informasi transaksi dan logistik, iklan berbayar, Shopee Video, Shopee Live, dan personalisasi berbasis data dapat membantu inovasi layanan, proses, dan pemasaran. Namun, sumber publik tidak menjelaskan arsitektur sistem internal Shopee, ketepatan algoritma, atau pengaruh langsung setiap sistem terhadap kinerja. Karena itu, hasil penelitian ini perlu dibaca sebagai peta hubungan berbasis bukti, bukan sebagai bukti bahwa setiap fitur pasti efektif. Sistem yang andal, informasi yang mudah dipahami, pengelolaan data yang bertanggung jawab, dan kemampuan orang-orang dalam organisasi untuk menindaklanjuti informasi menjadi syarat utama agar sistem benar-benar memberi manfaat. Penelitian berikutnya perlu menguji hubungan tersebut dengan data primer, ukuran operasional, dan perbandingan antarplatform.
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Copyright (c) 2026 Nurfatri Polamolo, Nur Afni Arbie, Margareta Pautina, Rierind Koniyo (Author)
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